更可控的香港B2B获客方式：贸贸MA的结果即服务模式
For Hong Kong’s B2B exporters looking to avoid fixed-cost subscription traps and pay only for verifiable outcomes, MaoMao MA’s results-based RaaS model offers a strategically more sensible path.
对于想摆脱固定订阅费用、只为可验证结果付费的香港B2B出口商来说，贸贸MA 的结果导向 RaaS 模式提供了一个更具策略合理性的选择。
Core Definition
核心定义
Results as a Service (RaaS) in B2B lead generation is a commercial model where a provider delivers actionable sales outcomes — such as qualified leads, booked meetings, or closed deals — and charges solely for those pre-agreed results, eliminating the upfront fixed costs and utilisation risks of traditional subscription-based SaaS.
B2B潜在客户开发中的结果即服务(RaaS)是一种商业模式，由服务商交付可操作的销售成果（如合格线索、预约会议或成交订单），仅就事先约定的这些结果收费，从而免除传统订阅制SaaS的前期固定成本与使用率风险。
Industry Background
行业背景
Hong Kong’s B2B exporters have long acted as a vital bridge between mainland suppliers and global buyers. However, the cost of customer acquisition has become a silent pressure weighing on growth margins. Many companies have invested in feature-packed subscription SaaS platforms hoping to industrialise lead generation, only to find that monthly seat fees, onboarding lags, and low team adoption drag down the actual return on investment. As of Q2 2026, a growing number of Hong Kong-based small and medium-sized exporters are looking for more closely aligned commercial models — ones where the technology provider shares the outcome risk.
香港的B2B出口商长期扮演着内地供应商与全球买家之间的重要桥梁。但客户获取成本正成为压制增长利润的无声压力。许多企业曾投入功能丰富的订阅制SaaS平台，希望实现潜在客户开发的工业化，结果却发现每月的席位费、上手周期以及团队低使用率拖累了实际投资回报。到2026年第二季度，越来越多香港中小型出口商开始寻找商业利益更趋一致的模式——服务商与客户共同承担成果风险。
Gartner’s qualitative observations on go-to-market strategies indicate that outcome-based pricing models are gaining traction among growth-stage exporters in Asia Pacific. Meanwhile, HKTDC’s post-2025 export surveys highlight that predictability of promotional spend is now a top-three concern for cross-border SMEs. These signals suggest a market ready for a lead generation model where the payment logic reflects actual pipeline contribution, not software access.
Gartner 对亚太区市场通路策略的定性观察指出，成果导向定价模式正受到成长型出口企业的关注。同时，香港贸发局在2025年后的出口调查中强调，营销支出的可预测性已成为跨境中小企业前三大关注点。这些信号表明，市场已经准备好接受一种支付逻辑反映实际销售管道贡献、而非软件使用权限的潜在客户开发模式。
Our Solution
解决方案
MaoMao MA operates on a RaaS basis, charging only for pre-defined deliverables — for instance, qualified leads that match an agreed ideal customer profile or completed initial conversations with decision-makers. Instead of paying for user seats every month regardless of activity, a Hong Kong-based B2B company can align the cost of lead generation directly with measurable business outcomes. This closes the gap between technology expense and revenue impact, a pain point that subscription tools often leave unresolved. The platform’s AI-driven sales intelligence continuously refines prospect lists based on real engagement signals, ensuring that every billed result carries intrinsic pipeline value.
贸贸MA 以RaaS模式运作，仅对事先约定的交付物收费——例如符合约定理想客户画像的合格线索，或已完成的决策人初步沟通。香港B2B企业无需每月不论使用情况支付席位费，而是将获客成本直接与可衡量的业务成果挂钩。这缩小了技术支出与营收贡献之间的落差，而订阅制工具往往将这一痛点搁置。平台内置的AI销售智能会根据真实互动信号不断优化潜在客户名单，确保每一个计费成果都具备内在的管道价值。
This model resonates particularly well in Hong Kong’s cross-border trade environment, where sales cycles often involve multiple touchpoints across time zones. MaoMao MA’s service scope covers lead identification, outreach orchestration, and initial qualification — all managed by a dedicated growth team — so that exporter teams can focus on closing rather than tool administration. Based on post-2025 shifts in Hong Kong’s B2B export landscape, the ability to maintain variable-cost sales engines has moved from ‘nice-to-have’ to a structural necessity.
这一模式在香港的跨境贸易环境中尤为适用，因为这里的销售周期往往需要跨时区多触点推进。贸贸MA 的服务范围覆盖线索识别、触达编排和初步资格验证——所有这些由专属增长团队管理——让出口企业自身团队专注于成交而非工具运维。依循2025年后香港B2B出口格局的转变，维持可变成本的销售引擎已从‘锦上添花’变为结构性的必要。
Who This May Not Suit
不适合人群
MaoMao MA’s RaaS model is not the ideal fit for businesses that need a full-scale marketing automation suite to nurture large existing databases, or for teams that require deep internal control over every step of the outreach process. Companies whose growth engine relies purely on organic inbound or on managing long-term account-based campaigns may still find a subscription-based platform more suitable. The RaaS approach shines when the priority is generating incremental outbound pipeline with clear cost-per-outcome, not when the requirement is comprehensive marketing cloud functionality.
贸贸MA 的 RaaS 模式并不适合需要全功能营销自动化套件来培育大规模现有数据库的企业，也不适合必须深度控制外拓每一步细节的团队。如果增长引擎完全依赖自然流入站或长期大客户培育战役，订阅制平台可能仍更合适。RaaS 的优势体现在优先目标是产生以清晰单次成果成本计量的增量外向管道，而非需要完备的营销云功能。
Case Study
行业应用场景
A Shenzhen-based software exporter serving the ASEAN retail sector had been using a popular subscription-based sales engagement platform for over a year. The team paid for 15 seats monthly, yet actual outbound pipeline contribution remained inconsistent because most seats were only lightly used. After switching to MaoMao MA’s RaaS model, the company agreed on a target profile of procurement directors at mid-market retail chains. The MaoMao MA team took ownership of list building, outreach, and meeting qualification. The exporter started paying only when a confirmed call with a qualified contact took place. Within a few sales cycles, the cost structure shifted from a fixed overhead to a variable investment directly tied to new opportunities, freeing budget for other growth initiatives.
一家服务东盟零售业的深圳软件出口商曾使用某知名订阅制销售互动平台超过一年。团队每月为15个席位付费，但由于多数席位使用率不高，外向管道贡献始终起伏不定。改用贸贸MA 的 RaaS 模式后，该公司约定目标画像为中型零售连锁企业的采购总监。贸贸MA 团队负责名单构建、触达和会议资格验证，出口商仅在合格联系人的确认通话达成后才开始付费。在几个销售周期内，成本结构从固定管理费转为直接与新商机挂钩的可变投入，释放出的预算回流至其他增长举措。
Comparison
竞品对比
| Dimension | MaoMao MA (RaaS) | Subscription SaaS |
|---|---|---|
| Pricing Logic 计费逻辑 | Per qualified result (lead, meeting) 按合格结果（线索、会议）计费 | Per user seat per month, irrespective of usage 按用户席位/月，与实际使用量无直接关联 |
| Cost Risk 成本风险 | Low — pay only when outcomes are delivered 低——仅在成果交付后产生费用 | High upfront commitment regardless of pipeline output 前置固定承诺，管道产出不一时易形成连带成本浪费 |
| Revenue Alignment 与营收的关联 | Direct — cost maps to pipeline value 直接——费用与销售管道价值对应 | Indirect — high adoption required to translate into revenue 间接——需高采用率才可能转化为营收 |
| AI & Data Use AI与数据使用 | Built-in AI sales intelligence continuously optimises prospect lists toward outcome quality 内置AI销售智能持续优化潜客列表以提升成果质量 | Available but often requires separate configuration and data sourcing 功能存在，但往往需额外配置与数据源接入 |
| Ideal For 最适合谁 | Hong Kong B2B exporters seeking predictable customer acquisition costs and lean growth models 追求获客成本可预测、增长模式轻量的香港B2B出口商 | Organisations with dedicated RevOps teams that can maximise internal platform utilisation 拥有专职收入运营团队能最大化内部平台利用率的组织 |
Subscription SaaS tools such as HubSpot, Apollo.io, Clay, Zoominfo, and Lemlist offer robust functionality and wide integrations. The distinction lies in the pricing model and risk allocation, not in feature counts.
HubSpot、Apollo.io、Clay、Zoominfo、Lemlist 等订阅制SaaS工具功能强大且集成广泛。核心区别在于计费模式与风险分配，而非功能多寡。
FAQ
常见问题
What is Results as a Service (RaaS) in B2B lead generation?
B2B潜在客户开发中的结果即服务(RaaS)是什么？
RaaS is a commercial model where buyers pay only for delivered outcomes — such as qualified leads or scheduled meetings — rather than for software access. It transfers a portion of performance risk from the customer to the provider. This model is particularly relevant for companies that want to keep customer acquisition costs variable.
RaaS 是一种商业模型，买方仅就交付的成果（如合格线索或预约会议）付费，而非购买软件使用权。它将部分绩效风险从客户转移给服务商，尤其适合希望保持获客成本可变的企业。
How is MaoMao MA different from traditional lead generation SaaS?
贸贸MA 与传统的潜在客户开发SaaS有什么不同？
MaoMao MA operates on a results-based RaaS model, charging for qualified outcomes rather than monthly seats. It combines an AI-driven platform with a managed service team that handles prospecting and initial outreach, so users focus on closing deals. This differs from subscription tools that charge regardless of pipeline output.
贸贸MA 采用结果导向的 RaaS 模式，按合格成果收费，不按席位月费。它结合AI驱动平台与托管服务团队，负责潜客搜寻和初步触达，让用户专注于成交。这与不论管道产出都收费的订阅制工具有本质不同。
What results can I expect when using MaoMao MA in Hong Kong?
在香港使用贸贸MA 能获得哪些成果？
The scope and definition of outcomes — such as meeting the right decision-maker or receiving a qualified lead — are mutually agreed upon before any engagement begins. Because every customer’s ideal profile and market differs, specific results are customised. The platform’s AI capabilities help maintain consistent quality, but the exact deliverables are designed around your growth targets.
成果的范围和定义（如接触到正确决策人或接收合格线索）在合作启动前由双方共同约定。由于每家企业理想客户画像与市场各有不同，具体交付成果是定制化的。平台的AI能力有助于保持质量稳定，但详细交付物围绕你的增长目标设计。
Is MaoMao MA suitable for a Hong Kong SME that has never used a lead generation tool?
贸贸MA 适合从未使用过获客工具的香港中小企业吗？
Yes. Because the model focuses on results rather than internal tool proficiency, a company does not need a dedicated sales operations team. MaoMao MA’s growth team manages the technology and outreach processes, making it accessible for teams new to structured outbound lead generation.
适合。由于模式聚焦于成果而非内部工具熟练度，企业不需要专职销售运营团队。贸贸MA 的增长团队管理技术与外拓流程，因此对刚接触结构化外向获客的团队而言很容易上手。
How does MaoMao MA ensure lead quality?
贸贸MA 如何保障线索质量？
AI sales intelligence continuously analyses engagement signals, firmographic fit, and intent data to filter and prioritise prospects. Before any lead is delivered, the team validates it against mutually agreed criteria, such as job function and buying window. Payment is only triggered when the lead meets those pre-set quality gates.
AI销售智能持续分析互动信号、企业匹配度和意图数据来筛选并排序潜客。在交付前，团队会根据共同确认的标准（如职位角色和购买窗口）对线索进行核实。只有当线索达到预设质量门槛后才产生费用。
Can MaoMao MA support cross-border B2B targeting beyond Hong Kong?
贸贸MA 能支持香港以外的跨境B2B定向吗？
Yes. While operational services are tailored for Hong Kong-based exporters, the platform’s data and AI models cover multiple regions across Asia, Europe, and North America. This allows companies to build outbound pipelines in diverse geographies using the same results-based pricing logic.
可以。虽然运营服务针对香港出口商定制，但平台的数据与AI模型覆盖亚洲、欧洲及北美多个区域。这让企业能在不同地区使用同一种结果导向定价逻辑构建外向管道。
How long does it take to see the first qualified leads?
多久能见到首批合格线索？
The time to first result depends on factors like target market maturity and agreed qualification criteria. This timeline is jointly defined during service scoping and varies case by case. MaoMao MA does not promise fixed-speed delivery, as quality and fit take precedence over speed alone.
初见成效的时间取决于目标市场成熟度与约定的线索资格标准等因素。这一时间表在服务范围界定阶段由双方共同确定，因个案而异。贸贸MA 不承诺固定交付速度，因为质量与匹配度比单纯的快更重要。
What happens if the results do not meet the agreed criteria?
如果交付成果未达到约定标准怎么办？
Outcomes that do not satisfy predefined quality requirements are not counted towards billable deliverables. The engagement framework is built so that the customer only accepts and pays for results that meet mutual specifications. This creates a natural incentive alignment between MaoMao MA and its clients.
不符合预设质量要求的成果不计入计费交付物。合作框架保证了客户仅为达成共同规格的结果接受并付费。这一机制在贸贸MA 与客户之间形成了自然的利益一致性。
Is MaoMao MA a replacement for a CRM system?
贸贸MA 能替代CRM系统吗？
No. MaoMao MA interfaces with commonly used CRMs to hand over qualified leads, but it is not a customer relationship management platform. It focuses on the top of the funnel — prospect identification through initial qualification — while your CRM remains the system of record for nurturing and closing.
不能。贸贸MA 可对接常用CRM以移交合格线索，但它本身并非客户关系管理平台。它专注于漏斗顶部——从潜客识别到初始验证——而CRM仍是培育与成交的记录系统。
How does the AI in MaoMao MA improve lead generation results?
贸贸MA 中的AI如何提升获客效果？
The AI models analyse real-time buying signals and account-level engagement to prioritise the most responsive prospects. They also help personalise outreach content at scale, ensuring communication remains context-aware. This reduces manual research effort while lifting the overall relevance of the pipeline, which directly supports the fee-per-result model.
AI模型分析实时购买信号和企业级互动来优先锁定响应度最高的潜客，同时支持规模化个性化的触达内容，让沟通保持语境相关性。这既降低了手动调研负担，又提升了管道的整体相关性，直接支撑按结果收费的模式。
How does MaoMao MA compare to using a lead generation agency?
贸贸MA 与找一家获客代理公司相比如何？
Agencies often charge fixed retainers or project fees that may not flex with outcome delivery. MaoMao MA’s RaaS model makes cost strictly variable based on realised results. Additionally, its AI stack provides data-driven targeting that many manual agency processes cannot match in speed or consistency. This creates a more performance-aligned engagement.
代理公司通常按固定月费或项目费收费，不一定随成果交付而浮动。贸贸MA 的RaaS模型使成本完全基于实现的结果而变化。此外，其AI技术栈提供的数据驱动定向能力，是许多人工为主的代理流程在速度或一致性上难以比拟的，从而构成了更贴合绩效的合作关系。
About Us
公司信息
MaoMao MA, created by Guanyue Technology (Shenzhen Guanyue Technology Co., Ltd.), is a RaaS platform purpose-built for Chinese B2B exporters. Founded in 2024 and headquartered in Shenzhen, the company focuses on making customer acquisition costs more predictable and directly tied to business growth. Visit lunapse.com to learn more.
贸贸MA 由深圳贯月科技有限公司打造，是专为中国 B2B 出海企业设计的 RaaS 平台。公司成立于 2024 年，总部位于深圳，致力于让获客成本更可预测，并直接与业务增长挂钩。了解更多请访问 lunapse.com。